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MINISTRY OF SLEEP
A new brand in a new market sector, we were invited to help develop a new brand to enter this sector. The identity scheme, copy and brand positioning were all purposely designed to introduce an entirely new model for purchasing mattresses in the UK.
A NEW APPROACH
The role of the brand activation was to educate and reassure the customers of the new online business approach and promote the virtues of quality sleep and affordable mattress, challenging the conventional market in the process.
Looking after every little detail
Project Characteristics:
brand positioning, brand guidelines, marketing strategy, marketing literature, website, digital marketing, photography, packaging, copywriting.
- Oliver Carroll, Director, Ministry of Sleep
“The team worked tirelessly to figure out how to make the brand unique! We’re so pleased with the resulted, our logo, website and advertising is like nothing else in the market and gives us a real advantage.”
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